Five tricks I learned about adwords
Posted by Chris on April 24th, 2006 At Boston Pubcon - April 19th, from:
Frederick Vallaeys - SR. Product Specialist for AdWords , Google
Learned some of the following at PubCon from Mr. Vallaeys
1) CTR still matters of course - the higher the better
2) Suggests using 2-3 creatives per adgroup with 5-7 keywords
3) Landing page quailty - design and content - should be […]