Google’s New Test of "Revisions Inline”
Mentioned by Dave N , Matt Cutts , and Danny Sullivan – Google has been experimenting with trying to refine the queries inside the organic results – in a unique and interesting way. Matt tries do downplay this as one of the gradual changes that Google introduces (so far it is just a test). I think it has much farther ranging implications than that. If implemented - it may be the most important change at Google (for the users) so far this year.
I will explain in more detail in another post as to why this is the case. I think all three tests that Google has been working on are actually related and actually started with the florida update, added a little bit with the OneBox results, and now is going into high gear with these other tests.
Until then – I will post a couple shots that I think are interesting.
Look who is #4 for "bong"
After several hours of testing (only about 8 percent of random words queries seem to result in getting this test), I found little to convince me on how they are doing this exactly. I have some theories, but the first thing I noticed was that two of the words – speed being one - I picked both came with the word “drug” after the query.
So I thought – maybe I should try some slang words – and sure enough Google suggested “marijuana” for “pot”, “weed”, and “mary jane”.
What Google Has in Mind
Here is an example that I think shows more of what Google intended when starting the test:
I will post more details later after getting some more data - and more sleep.